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Novelty Jewellery Emporium

One signature opener turned founder-led content into a growth engine: 4,000+ followers, 10,000+ leads and nearly 2x sales, with zero ad spend.

Client
Novelty Jewellery Emporium
Service
Social Media Marketing
Films
5
Start your project
Fresh out of the studio
Novelty Jewellery Emporium

What we did

  • The Big Idea: Turn founder-led content into a growth engine.
  • The Hook: One signature opener, “Hanji, kya haal hai?”, that made the content instantly recognisable.
  • The Community: Grew the page from 200 to 4,000+ followers in just 2 months.
  • The Breakthrough: The second video reached 317K views, organically.
  • The Comment Section: Turned engagement into purchase enquiries through product-price queries.
  • The Conversion: 10,000+ leads generated, gradually translating into sales.
Novelty Jewellery Emporium

In a line

Hanji, kya haal hai?

Results

From “Hanji” to helluva growth.

  • 200 → 4,000+

    The Community

    Followers in just 2 months.

  • 317K

    The Breakthrough

    Views on the second video, organically.

  • 10,000+

    The Conversion

    Leads generated, gradually translating into sales.

  • ₹0

    The Ad Spend

    Every view earned, every connection organic.

Before and after

Before and after

The same Instagram profile, before and after the founder-led content began. The Novelty Jewellery Emporium page went from a few hundred followers to thousands, and monthly views jumped from the low thousands to nearly a million.

277 → 4,444
Followers
1.4K → 956K
Views in 30 days
Nearly 2x
Sales growth in 2 months

One simple idea, a little experimentation and a whole lot of understanding the audience turned into organic growth, meaningful engagement and sales that nearly doubled, all without spending a single rupee on ads.

Films

Videography

More work

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