What we did
- The Big Idea: Turn founder-led content into a growth engine.
- The Hook: One signature opener, “Hanji, kya haal hai?”, that made the content instantly recognisable.
- The Community: Grew the page from 200 to 4,000+ followers in just 2 months.
- The Breakthrough: The second video reached 317K views, organically.
- The Comment Section: Turned engagement into purchase enquiries through product-price queries.
- The Conversion: 10,000+ leads generated, gradually translating into sales.

In a line
Hanji, kya haal hai?


